Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.
Tackle your competition better
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly.
Measure your performance consistently
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc.
Explore more using your ads
How long a visitor stayed on a page
How many pages have been visited
Bounce rate of your landing page
Details about new visitors and returning visitors and much more
What is SEO \ Adwords ?
With Adwords, you can target many keywords at the same time while with SEO you need to focus on a few keywords for best results. ... With Adwords, you can advertise on other Google websites and websites that use Google Adsense but the results from SEO are only for the search results pages.